Struggling To Get Sales? Here Is Where You Could Be Going Wrong (+What To Do Instead)Sep 24, 2023
HOW TO SELL MORE ONLINE
How are your sales going?
Getting consistent sales, at a low cost can be challenging, particularly when you are relatively new to business.
It doesn’t have to be.
You just need to understand what levers to pull to achieve your desired number of sales (and revenue).
If you want to sell more online, there are three main ways:
- Increase amount of visitors to your website (traffic)
- Increase conversion rate (the amount of people that visit your site that buy)
- Increase average order value (increasing the average amount people spend with you per order online)
GROWING YOUR WEBSITE TRAFFIC NEEDS TO PRIORITY ONE
Growing the amount of traffic visiting your website needs to be your first priority, in order to grow the other metrics.
Without traffic, you won’t ever be able to analyse and improve the other two areas because you don’t have any visitors to your site.
Aim to get at least 1000 visitors to your site before even looking at the other two impacting factors.
Focus on building your traffic first.
This is where we see a lot of business owners go wrong.
They fail to understand how much traffic they need to hit their sales and revenue goals, or implement a solid website traffic plan to achieve these figures.
New flash: only about two out of every 100 people that visit your website buy.
You will also need to make sure your website is converting. We cover that in the download too (read on to find out more). There is no point sending traffic to a website that is not getting sales or bookings.
This means that you are going to need a lot more traffic than you may realise to hit your sales goals.
Exactly how much traffic do you need to hit your sales and revenue goals?
WEBSITE TRAFFIC AND SALES CALCULATOR AND PLANNER
We are giving you access to our done-for-you Website Traffic and Sales Calculator and Planner so you can determine exactly how much traffic you need to hit your sales revenue goal this year and beyond.
You need to mathematically reverse engineer the number of sales and revenue you want to make this year into a traffic KPI and then create an action plan to hit those metrics.
This means that you’ll determine using our calculator exactly how much traffic you need to reach your sales and revenue goal.
Once you know that figure, you’ll use analytics to determine how much traffic you’re currently getting and where it’s coming from. Based on these metrics, you’ll then need to determine the best place going forward to grow your website traffic. This could be using Search Engine Optimisation, Meta Ads, Google Ads, email campaigns or social media, plus many other marketing channels.
There are numerous ways to drive traffic to your business but you need to make sure you’re getting the best return on investment for your time and money. That’s where your analytics comes in. We can almost 100% guarantee that your numbers will show that social media isn’t the answer.
We cover it all off in our free guide.
Download our free Website Traffic and Sales Calculator and Planner now and find out exactly how much traffic you need to hit your sales and revenue goals.
Need help determining the best place to focus your marketing efforts? Simply hit reply to this email.