How To Choose Where To Focus Your Marketing Efforts In 2024 When Your To-Do List Won't Stop Growing

marketing search engine optimisation Mar 29, 2024
How to advertise your business effectivelt


A common issue many business owners face is where to focus their marketing efforts.

With so many options on the table, it’s a struggle to not get shiny object syndrome and spread yourself too thin amongst the myriad of sparkly marketing options presenting themselves.

On top of that, most business owners fall victim to spending too much time posting on socials with very little ROI to show for their efforts.

That’s why we wanted to dedicate an entire blog to focusing on this topic.



To prove our point, we want to use hard and fast numbers to show you why social media isn’t the answer when it comes to building your traffic, sales and revenue.

If you’re new around here, your first priority when it comes to growing your sales needs to be growing website traffic. 

Without any visitors to your site, it will be almost impossible to make sales unless you have a dedicated sales team doing all the heavy lifting.

On top of that, for every 100 visitors to your site, on average, only about two buy.

Given these statistics, it’s imperative that you have a sound understanding of how much traffic is currently visiting your website every month and where they are coming from, so that you can make educated decisions about your marketing going forward.

The truth is that social media does very little to drive traffic to your website.

If your posts get shown to as little as two percent of your current audience (with most of these being your primary engagers), then it’s going to take a very long time to achieve your traffic goals using these platforms.

Don’t believe us?

Take a look at your very own figures following these action steps:

  • Head to a recent post on Instagram
  • Open 'Insights' for that post
  • Check post reach, how many non-followers were reached, profile visits, and most importantly how many website and product button clicks there were.



You’ll likely discover:

> Less than 1% of people that see the post, click through to your Instagram profile, let alone your website (via link-in-bio)

> Less than 1% of views are non-followers, making it hard to reach new dream buyers.

If you need 100 visitors on your website to make two sales, is the traffic you're getting from social media and the 30-60 mins a day spent creating content and posting worth the time and effort?

Can you see how Instagram may not be the best way to drive traffic to your website so that you can grow your sales and revenue.

Use your website analytics or Google Analytics to find out how much traffic you’re currently getting to your website every month and where it is primarily coming from?

You want organic search from Google (Search Engine Optimisation) to be the highest traffic source—it’s free and highly targeted. People are using keywords to search for something specific so their intent to purchase is much higher.



Download our free Website Traffic and Sales Revenue Calculator and Planner and follow the instructions to help you determine how much traffic your website is currently getting and the source of the traffic.

You will also get access to our free calculator that will help you determine how much traffic you need to hit your sales and revenue goals in 2024, and beyond.

Once you determine where your traffic is coming from ask yourself “Is the traffic to my website highest from the platforms I invest the most time, energy and money in?”.

Focus your marketing efforts on channels that bring you the most qualified traffic and for the least investment. Keep your focus here instead of trying to market your offers in too many places. For example if organic social media isn’t driving you traffic, reduce your time spent on this platform. Focus on a quality over quantity posting strategy.

Download our free guide now to find out the marketing channels we recommend focusing your efforts on to hit your traffic, sales and revenue goals.

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