Low Ticket vs High Ticket Offers: Which One’s Right for You?
Jul 24, 2025
HOW TO PRICE YOUR ONLINE COURSE
Low Ticket vs High Ticket Offers: Which One’s Right for You?
If you've ever found yourself stuck in this pricing dilemma, you're not alone.
The truth is, both models can work — but only if your traffic type, personality, and lifestyle support it.
So let’s break down what each one actually requires behind the scenes — and how to choose the path that helps you grow without burning out and feels most aligned to you.
WHAT'S THE REAL DIFFERENCE BETWEEN LOW AND HIGH TICKET?
Let’s dive straight into it.
With low-ticket offers, you’re playing a volume game. You need thousands of leads and sales to hit your revenue goals — which means lots of traffic, strong content, and optimised marketing funnels.
The upside? Once someone buys, it’s usually low-touch from there. Think: self-paced courses, templates, or resources without needing live calls or heavy involvement from you.
But here’s the catch: low-ticket offers rarely profit on their own.
A $27 or $47 product likely won’t even cover your ad spend. That’s why you’ll need to increase the average order value with:
-
One-click upsells
-
Order bumps
-
Limited-time bundles
-
Follow-up offers via email
These elements are what turn a break-even “self-liquidating offer” into a profitable funnel and online business for a creator.
In addition, you. may need to have multiple offers running.
My advice is always to start with one first, optimise it and then move on to the next.
HIGH TICKET: FEWER SALES, DEEPER TOUCH
With high-ticket offers, the model flips.
You don’t need 10,000 people to hit your income goals. You might only need 20–50 sales total. But that lower volume comes with a trade-off: your funnel will need to do a lot more nurturing to build trust.
That often looks like:
-
🎧 Long-form content (podcasts, blogs, YouTube)
-
💬 Educational and story-based social posts
-
📩 Email nurture sequences
-
🧠 Live events, webinars. calls or value-based video series to convert people
Why? Because people don’t drop $3K+ impulsively. They want to feel the value, get to know you, and see proof that you can help them transform.
You’ll also very likely need to show up in a high-touch way once they buy — through live coaching calls, support inside communities, or 1:1 elements.
WHICH ONE'S BETTER?
Here’s the truth: neither is better.
It’s about which one supports your strengths and your lifestyle.
Choose Low-Ticket If:
-
You love creating funnels, automations, and traffic strategies
-
You prefer scaling with systems, not live calls
-
You’re confident selling via direct-to-sale ads
-
You want to serve at scale with less involvement
Pro tip: You can run direct-to-sale Meta Ads for low-ticket offers and convert cold leads with the right ad creative + funnel setup — no long nurture needed.
Choose High-Ticket If:
-
You enjoy coaching and building deeper relationships with clients or students
-
You’d rather serve fewer people at a higher price point
-
You’re happy to nurture your audience with content and build trust
-
You want to deliver deep transformation, not just quick wins
💡 Pro tip: High-ticket sales are built on relationships and trust — not just clever ad copy. You’ll need to create value long before you ask for the sale.
THE REAL KEY TO REVENUE ISN'T JUST PRICE — IT'S STRATEGY
Here’s what most people miss: they pick a price based on what they think the market wants — instead of designing a business around their strengths and desired lifestyle.
→ Hate being on live calls? High-ticket might burn you out.
→ Hate marketing? Low-ticket will feel like a grind.
It’s not just about the offer — it’s the funnel and traffic strategy behind it that determines your success and which ticket option you select.
When your pricing, platform, and funnel are all aligned?
That’s when things get fun (and profitable).
WANT TO KNOW EXACTLY HOW MUCH TRAFFIC YOU NEED TO HIT YOUR $$$ GOAL?
Whether you're mapping out a $27 course or a $5K coaching program, you need to know your numbers.
That’s why I created a free Traffic and Sales Calculator — just plug in your offer price, and it’ll show you exactly how many website visitors and sales you need to hit your revenue goal.
