How To 5x Your Meta Ads ROAS With The Same Offer

Let's Be Honest...

Have you ever stopped scrolling because someone you follow or wish you were friends with, mentioned a product they love?

Confession: I recently bought a Charlotte Tilbury mascara just because I saw Georgina Ronaldo using it.

And yes… I also bought Amy Porterfield’s Digital Course Academy because Steph Taylor was promoting it! 

Guilty. 🙋‍♀️

The thing is, we’re all wired that way. 

We trust faces we recognise more than we trust brands.

So when we see someone relatable, someone we already follow raving about a product or program, it short-circuits the skepticism.  

We don’t think, “Is this ad real?”  

We think, “If it worked for them, maybe it’ll work for me.”

And that’s exactly why creator-led ads are the secret weapon most businesses are overlooking.

THE MOST UNDERRATED META ADS STRATEGY RIGHT NOW

If your Meta Ads have been underperforming — same offer, same creative, same setup, there’s a good chance you’re missing one thing.

You don’t need a new strategy.

You just need a new face.

Right now, one of the biggest game-changers we’re seeing is using creators inside your ad creative and Meta has made it easier (and cheaper) than ever with their free Creator Marketplace.

WHY CREATOR-LED ADS CONVERT SO WELL

Traditional brand ads can only go so far.

People trust people not logos.

When your audience sees a familiar face or someone who feels like “them,” they stop scrolling. They lean in. They listen.

That’s why adding creators into your ad strategy can completely transform your results. 

We’ve seen brands 5x ROAS using the exact same product and offer. The only difference was featuring a niche-relevant creator.

And now, thanks to Meta’s Creator Marketplace, finding the right creator is easier than ever.

WHAT IS THE META CREATOR MARKETPLACE?

The Creator Marketplace is Meta’s free-to-use tool that connects brands and creators directly safely inside Meta’s own ecosystem.

You can:

• Discover verified creators based on niche, location, audience, or engagement rate

• See a creator’s performance data (followers, engagement, hook rate, reach, etc.)

• Invite them to collaborate or run campaigns

• Message them directly through Meta

• Create and manage all your partnerships in one place

And because everything happens inside Meta’s platform, you dramatically reduce the risk of fake followers or influencer scams.

HOW TO ACCESS THE CREATOR MARKETPLACE

1. Go to Meta Business Suite.

2. Click the handshake icon 🤝 on the left menu bar.

3. Select Get Started (or Request Access if prompted) and verify your business. It just takes a few minutes.

Once you’re in, you’ll land on the Discover page where you can:

• Search by creator name, keyword, or hashtag

• Filter by country, interests, follower size, or demographics

• View personalised creator recommendations from Meta

You’ll even see creators who already follow your brand, which is the perfect place to start. They already know and like you.

CREATING LISTS AND ANALYSING CREATORS

You can save potential collaborators into lists like:

• “Top Performers”

• “Interested Creators”

• “Potential Partners”

When reviewing a creator’s profile, focus on:

• Accounts Engaged (not just followers)

• Hook Rate

• Interaction Rate

• Audience Demographics (age, gender, country, city)

• Past Collaborations

This is where you’ll find your best matches.

Go niche over follower numbers. A small but highly relevant creator when you first start out can outperform a big-name influencer with little engagement.

CONTACTING CREATORS AND RUNNING CAMPAIGNS

Once you’ve found creators you want to work with, hit the Contact button on their profile to message them directly. 

Messages go straight into their Creator Marketplace inbox so they won’t get lost in DMs.

Or, take it a step further and create a Campaign (this isn’t a Meta Ads campaign, it’s a collaboration brief).

You can:

• Add a campaign name, description, and deliverables (like “3 x Reels” or “1 x Product Demo”)

• Set deadlines, compensation, and content guidelines

• Choose whether your campaign is Invite Only or Discoverable by Creators

It’s basically a job listing for influencers and Meta will recommend creators that fit your brief.

PAYMENT, FREE PRODUCTS AND AD PERMISSIONS

When setting up your campaign, you’ll outline:

• What creators will be paid

• If you’re sending any free products

• Whether you’re requesting Ad Boost Permission (turn this on)

That last one is huge.

It gives you permission to run their content as a paid ad.

Creators might charge a little more for it but it’s worth every cent. 

Instead of your ad disappearing after a few hours on their feed, you can use that content in your campaigns for months or even years.

RUNNING ADS WITH CREATOR CONTENT 

Once your creator has delivered the content, you have two options:

1. Partnership Ads — your brand + the creator both appear on the ad.
   → Builds trust instantly because their audience sees someone they already follow.

2. Traditional Ads — you upload the content to your Ad Manager and run it as your own.
   → Gives you full control, flexibility, and scalability.

Both work but partnership ads tend to generate higher engagement because they leverage both audiences.

THE BIGGER PICTURE 

The Creator Marketplace isn’t just a fun new feature, it’s a shift in how Meta wants brands to advertise.

It’s about bringing human connection back into digital marketing.

When you combine your proven offer with authentic creator content, you:

• Multiply your ROAS

• Build trust faster

• And scale your sales more easily without needing to increase ad spend.

🎥 WATCH THIS BEFORE YOU DIVE IN

Before you go any further, make sure you watch this video walkthrough, it’s the visual guide that brings all of this to life.

In the video, I take you inside the Creator Marketplace and show you:

• Exactly where to find it in Meta Business Suite

• How to filter and shortlist creators

• What to look for in a creator’s analytics

• And how to set up your first campaign step-by-step

 Once you’ve watched that, scroll back here for a quick recap and checklist before setting up your first creator campaign.

🧠 FINAL THOUGHTS

Meta’s Creator Marketplace is hands down one of the most underrated tools for improving ad performance.

It’s free, powerful, and built for the way people actually buy through trust and connection.

If your ads feel like they’ve hit a ceiling, try giving them a human face.

The difference could be between unprofitable campaigns and fully scaled 10x results.

TAKE THIS ONE STEP FURTHER

Want to spy on your competitors and see exactly how they're using the Creator Marketplace? Download our free 6-step SPY guide.