How We Helped Transform StrataGreen from Local Store to National E-commerce Powerhouse
May 20, 2025
When a business is thriving offline, it’s easy to overlook the untapped potential of a digital presence. For leading horticultural and landscape supplier based out of Perth, this was exactly the case. That is, until their newest marketing recruit Lara Potter entered the scene.
Full to the brim with fresh ideas, she was ready to take on the challenge of building StrataGreen into the Ecommerce powerhouse it deserved to be.
With our help at The Digital Exchange, in just under a year, they transformed their online presence into a growing revenue stream pushing six-figure monthly sales.
Here are all the juicy details:
Client: StrataGreen
Industry: Landscaping Supplies (B2B + B2C)
Service Period: June 2023 – Present
Platforms: Meta Ads + Google Ads
THE CLIENT CHALLENGE: OFFLINE SUCCESS, ONLINE POTENTIAL
When StrataGreen first came to us at The Digital Exchange, they weren’t struggling—far from it. Their Perth landscape supply store was thriving. Strong B2B phone sales were already reaching customers across Australia.
But their online presence? It wasn’t living up to the business’s full potential. There was room to grow their sales online especially with the B2C market.
In came Lara, their forward-thinking Marketing Manager. She immediately saw the opportunity—their next chapter of growth would happen online.
The Starting Point:
- Minimal website traffic
- Limited online sales compared to their offline success
The Vision:
- Drive consistent online sales nationwide
- Increase qualified website traffic
- Expand their customer base in Australia’s eastern states
- Maximise seasonal campaigns
- Build a scalable paid advertising framework
OUR STRATEGIC APPROACH: BUILDING A DIGITAL FROWTH ENGINE
In April 2023, Lara reached out to us. Having worked with us before, she knew we were the women for the job. A few short weeks later we launched Meta Ads with a view to add Google Ads to the mix, once we’d built a strong foundation.
Phase 1: Meta Ads That Convert
Like any client we partner with, experimentation is a huge part of the paid ad mix.
Here are the highlights:
- Product-focused sales campaigns showcasing bestsellers and seasonal heroes.
- Continuous creative testing across formats—videos, static images, carousels, catalogue ads.
- Influencer collaborations with trusted voices in gardening and landscaping.
- Engagement-building to grow their social following steadily.
- Workshop promotion to amplify industry authority.
- Peak months exceedingly $60k with room to scale with additional budget.
The Winning Formula: While we can’t give away all the secrets 👀, the data was clear: influencer content combined with constant creative testing and seasonal promotions delivered exceptional results.
Meta Ads Results:
- From $0 to consistent $20K–$30K monthly revenue.
- Social following, engagement and reach soared.
- Email list growth
PHASE 2: Google Ads Amplification
With Meta Ads thriving, we expanded into Google Ads (April 2024) to capture those high-intent buyers searching for their keywords. This worked a treat, especially considering StrataGreen already had exceptional Search Engine Optimisation (SEO) set-up.
Our Approach:
- Segmented Performance Max campaigns.
- Branded and non-branded search campaigns.
- Product feed optimisation in Google Merchant Center.
Google Ads Results:
- Reliable $30K monthly revenue.
- Record-breaking Google Shopping and Search performance.
- Combined online sales consistently hit five figures.
WHY THIS STRATEGY DELIVERED BEYOND EXPECTATIONS
StrataGreen’s success came down to four key factors:
- Rigorous testing to identify high-performing creatives.
- Seasonal alignment to capture peak buyer interest.
- Strategic influencer partnerships for social proof.
- Cross-platform (Meta and Google Ads) strategy, meeting customers throughout their buying journey.
But most importantly? Collaboration. Our close (and agile) partnership with Lara kept messaging and creative consistent, clear, and always aligned with StrataGreen’s bigger vision.
NEW DIGITAL HOME
To add to these results, Lara launched a brand-new Shopify website that was easy to navigate and beautifully designed which helped to drive sales even more — increasing conversions, the website conversion rate and average order value (AOV).
It's so important to have a high functioning website when you invest in paid advertising. Meta and Google can bring the qualified traffic but your website needs to do the heavy lifting when it comes to converting prospects.
Aim for a website conversion rate of 2% before you start running paid ads.
IN THEIR WORDS
"In a short time, we've made over $200,000 in sales across Google and Meta Ads. Working with Nicki and her team at The Digital Exchange is a breeze, not to mention their response time. Her knowledge, skills, and personality are invaluable. She is really invested in seeing us win. Our ROAS has also hit 25 on some campaigns, which is amazing."
— Lara, Stratagreen
BEYOND THE NUMBERS: A TRUE PARTNERSHIP
What began as a simple goal—to boost online sales—evolved into a thriving national e-commerce operation. Today, StrataGreen is consistently pushing six-figure months, attracting loyal customers Australia-wide, and confidently scaling with a paid ads strategy built for long-term growth.
We couldn’t be more excited for their success.
Ready to transform your business with a tailored digital strategy? Contact The Digital Exchange team today to discuss how we can help you achieve similar results.
