Why Your Offer Isn’t Selling (And It’s Not What You Think)

HOW TO SELL MORE OFFERS AND COURSES

You poured your heart into your offer or course.

Spent weeks mapping out the content.

Maybe even hired a copywriter for your sales page.

But then launch day came… and the sales? Barely a trickle.

Sound familiar?

You’re not alone—and you’re definitely not broken.

But here’s what most “experts” won’t tell you:

Most launches don’t fail because of the product. They fail because of what happens before your cart even opens.

FIRST PRIORITY, DO THIS:

👉 Use my free Traffic Calculator to see exactly how many visitors to your sales page you need to hit your revenue goals.

Most creators are completely in the dark on this.

They’re hustling on Instagram, tweaking sales pages, running webinars—but it’s all built on faulty maths.

That’s why they stay stuck on the content hamster wheel. For months. Years. Sometimes decades.

Once you know your number, the fog lifts.

THE REAL REASONS YOUR LAUNCH ISN'T WORKING

1. You Have a Traffic Problem (Not a Product Problem)

 Let’s run the numbers:

• 100 people visit your sales page

• Average 2% conversion rate = 2 sales

• At $397 each = $794 total

To hit 10 sales? You need 500 visitors.

To hit 50? You need 2,500 visitors.

👉 It’s not your course. It’s your visibility.

You need more traffic! Period.

REAL TALK: THIS IS WHERE MOST PEOPLE GO WRONG

I still remember my first “real” launch. 

I’d done everything right (or so I thought). Built the funnel. Wrote the emails. Showed up on Instagram like it was my job.

But when the cart opened? Crickets. 

One sale. From a friend.

At first, I spiraled: “Was my course bad? Was the pricing off?” 

But then I looked at the data… and realised I’d only gotten 147 people to my sales page.

With a 2% conversion rate, that math was never going to work.

👉 That was the moment I realised the problem wasn’t my offer—it was my traffic.

Since then, I’ve seen the same thing happen with multiple students.

They’ve built amazing courses—but they’re launching to the same 200 people over and over, expecting different results.

And let’s be real: unless your course is a no-brainer, low-ticket offer…
you can’t just post a couple of times and open your cart.

You need a warm audience ready to buy—and that takes planning, traffic, and the right funnel setup.

And to make that happen, you’re going to need to get more eyeballs on your offers—especially if you’re selling low-ticket products.

2. You’re Relying Too Much on Organic

Organic content is amazing for nurturing—but it’s slow and unpredictable.

You’re pouring effort into content that barely gets seen.

How many clicks did your last IG post get? 2? Maybe 3 tops.

Meta Ads can bring in more traffic in one hour than Instagram does in a week.

Launching to the same list or follower base over and over again?

You’re not just burning out—you’re burning through your warm audience. 

3. Your Sales Funnel Isn’t Doing the Heavy Lifting

If your leads aren’t being warmed up before the launch… they’ll hit your sales page cold—and bounce.

This is where most people go wrong.
They either don’t have enough traffic — or the traffic they do get isn’t ready to buy.

👉 Your traffic strategy should attract the right leads.
👉 Your funnel should do the work of turning them into buyers.

A high-converting funnel doesn’t just “look pretty”—it should:

• Capture attention with the right opt-in

• Warm up your leads so they hit the sales page primed

• Filter out freebie-seekers who’ll never buy

• Educate and build trust at scale — automatically

So yes, you need traffic… but not just any traffic.

You need qualified traffic flowing into a funnel built to convert.

That’s why I always say: don’t just create content—create a traffic system to get them into your funnel.

Not sure where your funnel’s leaking leads? DM me on Instagram and I’ll help you pinpoint the gap.

SO, WHAT NOW?

Before you even think about ads… 

Find out if your offer is ready for them with my free Meta Ads Readiness Checklist.

You’ll learn exactly what needs to be in place before you spend a single cent.

And—psst—I’m about to launch a brand-new, low-cost Meta Ads course that’ll help you finally…

• Get off the content hamster wheel
• Escape the client and marketing treadmill
• Turn around your launch results—in just 5 weeks

It’s built for busy creators like you who don’t want fluff—just a simple system that works.

👉 Step one? Run your numbers here.
👉 Step two? See if you’re ready with this checklist.

Then keep an eye on your inbox.

Because something game-changing is coming.