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Facebook Ads Are Changing Again. Get Your Creative In Order!

facebook ads May 21, 2024
Facebook Ads creative are changing

NEW FACEBOOK ADS CAMPAIGN TYPE AND AI TOOLS

Over the past little while, Meta has begun introducing new campaign types and AI tools to help automate Facebook (and Instagram Ads) even more.

This means the days of manual campaigns could slowly be coming to an end.

Meta will begin to automate campaign structures and audience placements with success as their machine learning gets smarter and smarter.

 

THE IMPACT ON YOUR BUSINESS

How will this impact your business?

As usual, you will need to keep up-to-date with any changes put out by Meta to ensure your ads perform at their optimum (don’t worry we’ve got your covered).

Your focus will need to shift to your creative. 

This means crafting scroll stopping graphics, copy and headlines.

Going forward, that’s what’s going to help you stand out and win clicks over your competitors.

Your dream buyers are bombarded with offers every day and you need to set yourself apart.

 

HOW DO YOU COMPARE TO YOUR COMPETITION

The question now is: "How do your ads compare to your competitors?".

First of all, you need to consider your offer.

Does what you sell compare to your competitors?

Would your dream customers choose your offer over your competiton?

One step further, would your ads captivate their attention?

 

UTILISE THE FACEBOOK ADS LIBRARY

If you aren’t sure, it’s time to benchmark your offer and ads against your competitors using the Facebook Ads library.

We’ve created a 6 point checklist to help you just do that. 

Download our free Facebook Ads Starter Guide today to compare your ads and determine if your brand is ready for Facebook Ads (before you've spent a cent). 

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