Why Organic Marketing Isn’t Getting You Sales (And What Actually Works Now)
Jul 15, 2025
Yes, even Reels!
If you actually want to turn your business around and make it what you set out for in the first place — freedom, impact and income — you can’t keep burying your head in the sand.
You need to know your numbers.
You’re doing everything “right”... but the sales still aren’t showing up.
You’re posting consistently.
You’re creating Reels.
You’re sharing value, showing behind the scenes, writing captions that convert...
So why isn’t the money coming in?
Here’s the truth: You don’t have a offer problem, you don't have a content problem — you have a reach problem.
Because most organic marketing (especially on social media) is just showing your content to the same warm followers over and over again.
And if they haven’t bought by now... they probably won’t.
If you want real growth — the kind that brings in new leads, fresh eyes, and actual conversions — you need a strategy that goes beyond just organic.
WHAT IS ORGANIC MARKETING ANYWAY?
In case you're new to the term — organic marketing is anything you post for free.
That includes Reels, stories, feed posts, lives, emails, and podcasts.
It’s great for building trust and staying visible.
But when it comes to scaling and driving consistent sales? It’s just not built for that.
Here's why you need to think outside organic if you want to create a life by design.
1. YOU'RE REACHING THE SAME PEOPLE OVER AND OVER AGAIN WITH ORGANIC
Organic content (like Reels, posts, stories, emails) is great for staying visible to your audience.
But what most creators don’t realise is...
It rarely gets your offer in front of new people.
Even your best-performing Reel?
Probably shown to your existing followers — plus a handful of cold views who didn’t click.
And that’s the problem: You’re trying to scale with a strategy that only speaks to people who already know you.
If you're not reaching fresh, qualified leads every week, your sales will stay stuck — no matter how often you post.
2. THE ALGORITHM ISN'T DESIGNED TO SELL — IT'S DESIGNED TO ENTERTAIN
We’re all told to “add value,” “show up consistently,” and “post every day.”
But here’s the truth: The algorithm doesn’t care about your sales goals.
It rewards entertainment — not education.
It promotes content that gets clicks, watch time, and reactions — not conversions.
Meanwhile, Meta is literally pushing ads into feeds, stories, and explore tabs every second — because that’s how it makes money.
And it’s smart.
It knows who’s likely to spend money — and it shows your ads to those people first.
3. ORGANIC GROWTH IS JUST TOO SLOW (AND THE MATH DOESN'T ADD UP)
If it takes 100 people seeing your offer to get 2 sales or bookings…
And your Reel is shown to 35 people — 28 of whom already follow you and/or already purchased— how long are you supposed to wait?
And how many actually click?
Go on — take a look at your last Instagram post.
Most of the time, it’s literally one person (if that) clicking through on a story or post.
Unless you’ve got hundreds of thousands of followers, you’ll be waiting a very long time to quit your clients, leave your 9–5, or finally scale your course.
And here’s the kicker: In just five days of running Meta Ads, you can test more messaging, offers, and angles than five months of organic ever will.
That’s the kind of visibility that actually gets results.
4. PAID ADS WORK WITH YOUR ORGANIC STRATEGY — NOT AGAINST IT
This isn’t about abandoning content.
It’s about using Meta Ads to amplify the messages, offers, and content you’ve already created.
With Meta Ads, you can:
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Put your lead magnet or webinar in front of people ready to opt in
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Retarget people who visited your sales page but didn’t buy
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Test messaging and creative at scale — and double down on what works
And the best part?
You can start with as little as $10/day and see results in days — not months.
5. META ADS GIVE YOU WHAT ORGANIC CAN'T: SCALE, SPEED AND PRECISION
Let’s call it what it is: Social media platforms are ad platforms first, content platforms second.
Priority goes to those spending cold hard cash. 💰
Meta’s AI uses real-time behavioural data to:
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Show your ads to people most likely to click or convert
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Optimise your campaigns on the fly
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Scale what’s working — fast
You're not just hoping your post shows up — you’re controlling who sees your offer and when.
That’s a whole different level of growth.
6. IT'S NOT JUST ABOUT WORKING HARDER — IT'S ABOUT PLANNING FOR REAL GROWTH
Let’s say your goal is to make $100K this quarter, and your offer is $1,000.
That’s 100 sales. And with an average 2% conversion rate?
You’ll need at least 5,000 people to see your offer.
Now compare traffic sources:
With Meta Ads, you control the tap.
Want more traffic? Turn the budget up.
Want to slow down and optimise? Turn it down.
You’re no longer guessing — you’re in control.
📈 Want to know how much traffic you really need to hit your sales goals?
👉 Grab my free Traffic and Sales Guide to calculate exactly how many people need to see your offer to buy.
Stop flying blind!
💡 BONUS TIP: WANT TO TAKE YOUR ADS TO THE NEXT LEVEL?
Use UGC-style content (User-Generated Content).
People trust what others say about you more than what you say.
That’s why UGC works so well in ads — it feels native in the feed, builds instant credibility, and shows your offer through someone else’s lens.
Want to take it up a notch even more?
Partner with a creator or micro-influencer.
Run it as a paid partnership ad and you’ll boost your credibility and reach in one smart move.
SO...IT'S TIME TO DITCH ORGANIC-ONLY?
If you’re a course creator, coach, or digital product seller stuck in the content hamster wheel — this is your sign.
Because while organic will always have a place…
It won’t get you the scale, speed, or sales you really want.
🎯 Grab my free Meta Ads Readiness Checklist
I’ll walk you through 6 simple steps to know if you're ready to run ads that bring in qualified leads and course sales — even if you’ve never touched Ads Manager before.
