The Ultimate Guide To Choosing The Best Facebook Ads Graphic

A common question we get asked almost every week is: “What type of graphic should I use for my Facebook or Instagram Ads?”.

FACEBOOK ADS GRAPHIC TYPES

You may or may not know but there is a myriad of choices:

• Image Ads
• Video Ads
• Slideshow Ads
• Carousel Ads
• Instant Experience Ads
• Catalogue Ads
• Story Ads
• Plus more.

Find out all about the different types of Meta Ads graphics here.

STOPPING THE SCROLL WITH YOUR FACEBOOK ADS GRAPHICS

Many experts argue that video ads are the graphic type of choice, meaning it's the Facebook Ads graphic type that is likely to generate the best results.

We beg to differ.

All that aside, there is one thing that is certain and that is that the graphic is the most important element of the Facebook or Instagram Ad creative.

It’s what is going to help you stand out, stop the scroll and win clicks over your competition.

According to Facebook best practices, visual content contributes to 87% more engagement than text-only.

Your Facebook creative needs to represent your marketing message, in a way that captivates and speaks to your audience.

In our experience, every single brand is different, and you won’t know what your audience will respond to until you create your ads and test them.

BENCHMARK YOURSELF AGAINST YOUR COMPETITION

Start out by benching your ads against your competitors or using their most successful campaigns to generate ideas for yours. We’ve created our free Facebook Ads Starter Guide that will take you through the exact process we follow step-by-step.

Using this guide, you’ll quickly be able to gauge what is working best for them.

Then, you can create your own ads guided by your competitions best performing ads (and your own unique secret sauce messaging of course).

TESTING AND OPTIMISING YOUR FACEBOOK ADS GRAPHICS

Test different graphic types with the same theme. Once you see a winning type, create more variations of the same.

We’ve put together a YouTube video that takes you through our testing process.

The truth is, we can never assume to know our dream buyers. We must experiment with different graphic variations. Only then we can make assumptions.

Don’t stop with the graphics. Test different headlines, copy and Call-To-Action buttons.

As an agency, we can’t tell you how many times we have been surprised. Often the creative variation that we think will work, isn’t the winning one.

If you walk away with one thing today, it’s test and optimise your creative.

Here’s how to do it and get the best results from your campaign.

GET YOUR BRAND READY FOR FACEBOOK ADS?

If you aren’t sure if you’re ready for Facebook Ads, we have created a Starter Checklist so you can determine your brand’s readiness before investing a cent. Download your free copy here.

Ready to get started with Facebook Ads? We offer a range of services from low-cost workshops to done-for-you management, to cater for all business stages. Find out more here.